Ms Yeah: the Office Chef
When you look at trends around the world, they might differ slightly from videos that you see in your home country. People are always finding new ways to create videos and new interesting/weird content to include in their videos. Often, the strange and offbeat content that some people create captures the attention of a specific audience, causing the person who originally created the videos to reach viral fame.
One new viral sensation goes by the name of Ms Yeah. She currently lives in China and has managed to create a series of videos that are rather unique. Ms Yeah uses the office that she works in as the setting for all her videos. She currently has over 1.4 million subscribers on YouTube. In these videos, she shows herself cooking at her desk using offices supplies and creating other things using objects she finds around the office building. I first saw a video of Ms Yeah while I was scrolling through Facebook one day. In the video I saw of her, she was cooking a whole chicken at her desk. I honestly didn't know what to think of it at first. It was very weird but strangely intriguing. What's interesting about her videos is that her coworkers in the background seem rather unbothered by all the cooking and tinkering she's doing.
Ms Yeah's name in Chinese is 办公室小野 (ban gong shi xiao ye). The "yeah" in Ms Yeah comes from the "ye" in her name. She claims that she chose Ms Yeah as her English alter ego because it just sounded like a happy name to her, and she said that she wanted to come across as a happy, cheerful person in her videos. Additionally according to her, the idea for her videos came from watching others in her office building use unconventional methods to make food, which led to her trying to brainstorm a wide variety of ways people could cook in the office without traditional kitchen appliances and utensils. |
| https://www.youtube.com/watch?v=TYvZUDO9Ni0 |
 |
| https://www.youtube.com/watch?v=qSEbj8-vZsA |
Even though these videos look simple, they actually take around 4 days to film. Ms Yeah has to come up with ideas, write a script, buy the food, set up the scenes, and film the clips. Rather than being quick shots than require no effort to become viral sensations, Ms Yeah's videos take a good amount of planning.
Through her unique cooking/inventing videos, Ms Yeah has created a new global trend. Perhaps now that she has become a viral sensation through these videos, other people may start attempting to follow the format of these videos and create their own to post online. Ms Yeah created content that people online really hadn't seen before. This led to the increased interest in her content, and now she's enjoying her viral fame.
No comments:
Post a Comment